Chu, and essentially restarted the cast, with Dwayne Johnson now heading up the film (after he helped make “ Fast Five” by far the biggest in the series), and Bruce Willis added to the mix as well.īut has it given the series a new creative lease on life? Hmm. Unbowed, the studio have ripped it up and (almost) started again, bringing a new director, “ Step Up 3D” helmer Jon M. But given that the film cost a little more than $200 million, excluding marketing, it wasn’t the kind of profit machine that they’d hoped for. The film did ok - $300 million worldwide is nothing to sniff at. Joe: The Rise Of Cobra” would follow in the footsteps of their other toy-based franchise, “ Transformers,” and become a giant blockbuster. Three years back, Paramount hoped that “ G.I.
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